Creating effective backlinks is a very challenging task for most website owners out there. It is something that must be given time and effort because the success of your website and your business greatly depends on this. This is because of the fact that a backlink is a great way to increase the visibility of your site and attract more visitors and potential customers. Most search engines like Google and Yahoo make use of this inbound links to determine whether your site is a good one or has some interesting and good contents in it. In other words, the more links that you have, the more relevant your website is.
This fact is being used by most search engines particularly Google and its PageRank algorithm. For those who are not familiar with PageRank, this algorithm basically uses backlinks in order to calculate the quality of a certain page. A higher page rank would definitely mean that your website is more relevant as far as its contents are concerned thus, attaining a higher spot on the search engine results and thus, getting more visitors and potential customers to visit your website. However, not all backlinks have the same value. In fact, there are even some backlinks that are not even effective at all.
So how do we create effective backlinks and when can we say that a certain backlink is really effective or not? Well, it is important to note that there are three certain factors that contribute to the value of your backlinks. These factors include the following:
- the “no-follow” attribute
- the PageRank of the webpage
- the anchor text
If you are a website owner yourself, it is very important to pay attention to these three important factors because it will help you create effective backlinks that would help you create more traffic for your site and hit the top spot of various search engines like Yahoo, Google and Bing.
Those links that have the “no-follow’ attribute are mostly useful for human visitors. Most of the search engines do not really follow those links with this attribute and it does not also contribute to the computation of PageRank as well. The second factor on the other hand, is the PageRank. Basically, the lower your page rank is, the less significant your webpage becomes. And the third factor is the so-called anchor text that usually contains the keywords that well describes your page.
In order to generate effective backlinks, aside from making your site look good it is important to ensure that it has good quality contents in it. Normally when other website owners find some interesting contents on your page, they can also create a link pointing to your site as a way of recommending it to others. This is why a lot of website owners resort to article marketing and blogging because aside from being the simplest way to create effective backlinks, it is also the most affordable way of promoting your site.
However, in order for this method to work for you, devoting time and effort is of great importance, so make sure that you invest some of your time and effort in order to ensure that you have effective backlinks for your site.